Mattel playback8/5/2023 ‘We are also exploring new technologies in plastic processing and recycling, with our longer-term goal to use materials collected through Mattel PlayBack in future toy production. Designed to help Mattel reach its corporate goal of using 100 recycled, recyclable, or bio-phased plastic materials in all its products and packaging by 2030, the PlayBack program allows families. Once collected, toys are separated by polymer type and cleaned (if necessary). The new program is designed to reclaim and recycle materials from old Mattel toys for future Mattel products. ‘The Mattel PlayBack program has been eagerly received by consumers and has provided tremendous learning specific to the durability and disassembly of our products, which will aid in the future design of products made for the circular economy,’ comments Pamela Gill-Alabaster, SVP Global Head of Sustainability and Social Impact at Mattel. Mattel PlayBack is a toy take-back program that will enable families to extend the value of their Mattel toys once they are finished playing with them. For materials that cannot be repurposed as recycled content into new toys, Mattel will either downcycle those materials into other plastic products or convert them from waste to energy. The collected toys will be sorted and separated by material type before being responsibly processed and recycled. To get started, visit the PlayBack website, print a free shipping label, package your used toys and send them back to Mattel. Today, we launched Mattel PlayBack, a toy takeback program that will enable families to extend the life of their Mattel toys once they are finished. Creating sustainable products and packaging is an important part. (NASDAQ: MAT) today announced the expansion of its Mattel PlayBack program to now include Fisher-Price toys. Sustainability is a corporate priority at Mattel, a leader in the toy manufacturing sector. The Mattel PlayBack program, aimed at repurposing these materials into new products and help the environment, now provides parents and caregivers the opportunity to give these beloved Fisher-Price toys a new lease on life,’ says Chuck Scothon, SVP and GM of Fisher-Price Infant and Preschool. EL SEGUNDO, Calif., June 07, 2022-Mattel, Inc. ‘At Fisher-Price, we design toys to be loved, cherished and passed on from one generation to the next. It’s all part of the company’s goal to achieve 100% recycled, recyclable, or bio-based plastic materials in its products and packaging by 2030. First launched in 2021, the initiative enables families to send back Mattel toys for free once their kids have finished playing with them. American toy manufacturer Mattel has added Fisher-Price to its recycling program called ‘PlayBack’. has launched 'Mattel PlayBack', a toy takeback program, allowing families to return their Mattel toys once they are finished playing with them.
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